Masters Expo – The Colourful Edition


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Models at Work dansers en entertainers voor Masters Expo 2022

Last december the RAI Amsterdam was marked by Europe’s most exclusive business fair: the Masters Expo 2022. During this fair – that’s focussed on craftmanship, innovation and entrepreneurship – Models at Work was present for the fifth year in row to develop and provide entertainment. In collaboration with our creative team, our models, dancers and performers we were able to bring the theme of this fair ‘The Colourful edition’ to life.

Flowers & Mirrors

We gave our ‘flowers and Mirrors’ act an interactive element zo the visitors of the fair could become part of the act. With the use of flowers, mirrors and by playing with different hights in the installation this act became an artwork for visitors to become part of. Our entertainer models were part of the installalion as ‘tableax vivant’ and brought the artwork to life.

Behind the curtains

The act ‘Behind the Curtains’ took place in one of the hallways that connects different halls so the visitors could enter an experiece when they wanted to move from one hall to the other. The ceiling high transparant and bright colored curtains were scattered trough the hall. Between the curtains you could e dancers you could run into our dancers. The whole experience created the feeling to enter into a whole different colourful world

For the development of the decor of both installations – ‘Behind the Curtains’ and ‘Flowers and Mirrors’ we worked together with Deux d’Amsterdam. Images were shot by Iris ooms of Presstigieux